As a small business owner, your business is unique and a direct expression of you, as an individual. Think about it - can a "fill-in-the-blank" business plan be the right fit for you? Business plans are best when tailored to your situation. Here is a template that will guide the development of your business plan.

• 1-3 page overview for lenders
• Crafted so reader will assimilate and value your concept

• Describes your business profile and history
• Details your product and services
• Explains how your business model will make money
• Defines management and staff
• Identifies your location, terms, and reasons for selection
• Defines your legal ownership, principals, and accounting
• Identifies the security risks and solutions

• Presents the substance of your market
• Identifies demographic data and market segmentation
• Clarifies target market need
• Analyzes your strengths and weaknesses
• Evaluates your competitors
• Identifies your critical challenges
• Focuses your mission statement
• Profiles your target markets
• Develops your positioning strategy
• Constructs your strategy logic
• Develops your advertising options

• Explains the general assumptions used in projections
• Develops the Income & Cash Flow Projections
• Presents narrative for Income Projection
• Defines capital requirements of the business
• Explains the risks and contingency plans
• Defines the 5-Year exit strategy

My 100 Level, 200 Level & 300 Level business plans each have a unique Table of Contents that is specific to the plan model. If you need a business plan with compelling marketing strategy and financial clarity to get started, secure funding or increase market share, please contact me today so we can discuss your needs and variances in the business plan model. Your first step to success and independence is only a keystroke away!