The Feasibility Study guide will help you validate your market potential and develop a financial model that qualifies for funding to start up and sustain your enterprise. The Feasibility guide shows you how to define your trade area, research demographics, identify your target market, evaluate competition and assess your market potential. This unique business development reference will also show you how to develop your startup costs, define asset requirements and setup your funding model.

The Feasibility Study guide provides an insight into the challenges of sustainability by showing you how to develop a needs driven offering and create an effective marketing strategy that drives financial performance. Most importantly, the financial modeling principles used in the guide are intended to assure that your funding model will support cash flow needs as revenue increases during the three year ramp-up period.The Feasibility guide is focused on a small business with 1 to 9 employees.

ISBN: 9781543013689
Page Count: 70
Binding Type: US Trade Paper
Trim Size: 6” x 9”
Language: English
Color: Black and White

Feasibility Study: Startup & Sustainability is available at