The Feasibility Study Guide will help you validate market potential and develop a financial model that qualifies for funding. The guide shows you how to define a trade area, research demographics, identify your target market, evaluate competition and assess your market potential.

The Feasibility Study Guide shows you how to develop a market driven offering and create a marketing strategy that will drive financial performance. The Feasibility Guide is focused on a small business with 1 to 9 employees.

ISBN: 9781543013689
Page Count: 70
Binding Type: US Trade Paper
Trim Size: 6” x 9”
Language: English
Color: Black and White

Feasibility Study: Startup & Sustainability is available at