The Startup Guide  menu provides affordable and easy to use tools for measuring market potential, creating a business model, writing a business plan and developing a financial model that will qualify for funding.

Market Potential

Measuring potential takes research. The Market Analysis Guide will show you how to research a market area and measure your potential.

Use the Market Analysis Guide to:

  • Define the market area
  • Research customer data
  • Select customer groups
  • Assess the competition
  • Measure your potential

Validating potential is the first step in starting a business.

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A bank loan requires a feasible concept. The Feasibility Study Guide shows you how to develop a sustainable business model that will qualify for funding.

Use the Feasibility Study Guide to:

  • Validate market potential
  • Develop your financial model
  • Evaluate a financial forecast
  • Assess the risk
  • Maximize loan approval

Documenting feasibility is a must for startup funding.

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Business Planning

A bank loan requires a business plan. The Business Plan Guide will show you how to write a business plan for funding to start a business.

Use the Business Plan Guide to:

  • Create a business plan model
  • Develop a topic strategy
  • Enhance your writing style
  • Develop your financials
  • Communicate financial acumen

A good business plan is the road map to sustainability.

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Financial Modeling

The Financial Model Guide will help you maximize funding potential. The financial modeling process intends that financial projections are linked to strategy drivers. Financial modeling tells the lender where your business is going, how it’s going to get there, what to expect in the way of results and what are the risks.

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Owner’s Manual

The Field Guide for the Small Business Trekkie  is a handbook for starting a business and developing a sustainable business model. The 130 page reference is filled with street smart information on market research, developing an offering, financial modeling, marketing strategy, business organization and writing a business plan for funding. 

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