The Startup Guide  menu provides affordable and easy to use tools for measuring market potential, assessing feasibility, creating a financial  model and writing a business plan that will qualify for funding.

Market Potential

Measuring potential takes research. The Market Analysis Guide will show you how to assess your market area and measure the potential.

Use the Market Analysis Guide to:

  • Define the market area
  • Research customer data
  • Select customer groups
  • Assess the competition
  • Measure your potential

Validating your potential is the first step in considering a business venture.

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A bank loan requires a defendable concept. The Feasibility Study Guide shows you how to develop a business model that will qualify for funding.

Use the Feasibility Study Guide to:

  • Validate market potential
  • Develop your financial model
  • Evaluate a financial forecast
  • Assess the risk
  • Maximize loan approval

Documenting feasibility facts is a must for startup funding.

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Business Plan Writing

The Business Plan Guide  shows you how to develop a business model and write a business plan that speaks to opportunity and funding approval.

Use the Business Plan Guide to:

  • Create a business plan model
  • Develop a topic strategy
  • Enhance your writing style
  • Develop your financials
  • Communicate financial acumen

A clear and concise business plan is the link to loan approval.

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Financial Modeling

The financial modeling process is intended to develop financial projections that are linked to strategy drivers. Financial modeling narrative tells the lender where your business is going, how it’s going to get there, what to expect and what are the risks. The Financial Model Guide is designed to help maximize your funding potential.

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Owner’s Manual

The Field Guide for the Small Business is a handbook for starting a business and developing a sustainable business model. The 130 page reference is filled with street smart information on market research, developing an offering, financial modeling, marketing strategy, business organization and writing a business plan for funding. 

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