The Startup Guides  menu provides affordable and easy to use tools and templates for measuring your market potential, assessing feasibility, creating a financial  model and writing a business plan that will qualify for a small business loan.

Market Analysis

Measuring your potential takes research. The Market Analysis Guide will show you how to assess your market area and measure the potential.

Use the Market Analysis Guide to:

  • Define your market area
  • Access demographic data
  • Select customer groups
  • Evaluate your competition
  • Measure your potential

Validating market potential is the first step in considering a business venture.

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Feasibility Study

A bank loan requires a defendable feasibilty model. The Feasibility Study Guide shows you how to develop a business model for loan approval.

Use the Feasibility Study Guide to:

  • Validate your market potential
  • Develop financial projections
  • Evaluate your financial forecast
  • Assess the risk
  • Maximize loan approval

Documenting feasibility is a must for startup funding.

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Business Plan Writing

The Business Plan Guide  shows you how to develop a business model and write a business plan that speaks to opportunity and sustainabilty.

Use the Business Plan Guide to:

  • Create a business plan model
  • Develop communication strategy
  • Enhance your writing style
  • Develop financial projections
  • Define your managerial ability

A clear and concise business plan marks the path to loan approval.

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Financial Modeling

The Financial Modeling Guide is a financial template and virtual coach that is dedicated to enhancing your funding potential. The Guide employs financial modeling concepts to develop strategy driven financial projections that maximize performance. Your financial modeling narrative tells the lender where your business is going, how it’s going to get there, what to expect and what are the risks.

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Owner Handbook

The Field Guide for the Small Business is a handbook for developing a sustainable business model. The 130 page reference is filled with street smart information on market analysis, developing an offering, financial modeling, developing a marketing plan, organizing the business and writing your business plan. 

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